Parkhurst Creative

If you haven’t yet attempted to create a logo using AI you may not know that’s not yet capable of the complex thinking and artistic skills required to produce a design that can effectively represent a brand and the identity of a business well. But as AI improves, there might be a day when the results that AI can provide will be better, and when that day comes should you still hire a designer or have AI do the work for free? Below are a few answers to this question.

Why Would You Use AI?

• It can be Free

• It can be quicker

So AI can take over

Why Would You Hire a Designer?

• You Want a Design Tailored to Your Brand

• AI Doesn’t Always Consider the 3 Elements of Design

• You Don’t Want Your Logo to Look Like Everyone Else Who Had AI Design Their Logo

• You Want to Own the Copyrights to Your Logo (AI Often Maintains the Rights to the Design)

• You Want Someone Who Can Help You Consider Your Brand Identity, Not Just Draw a Symbol

• Logo Design is Not the Ideal Type of Thinking AI was Created for, So It Will Most Likely Fall Short

• You Value Your Business

AI is watching

Logo Designer

You Want a Design Tailored to Your Brand

A logo stands in for your business before interactions with people intervene to carry out and represents the company. Often the first impression is your logo. You logo needs to mean something deeply personal to you and your customers. If you have AI doodle you an image you may not get to have the benefits a logo could and should provide.

Logo Designer

AI Doesn’t Always Consider the 3 Elements of Design

A logo design should be Simple, Memorable, and Recognizable. Every designer knows this, but AI doesn’t always recognize this, especially if a non-designer is the one instructing the AI. Not to mention the design elements such as balance, symmetry, weight, etc. and how these elements impact a persons emotional interpretation influencing how potential customers feel about your business.

A carefully constructed design allows the brand to be easily identified, and quickly communicate it’s product category.

Logo Designer

You Don’t Want Your Logo to Look Like Everyone Else Who Had AI Design Their Logo

For anyone who has attempted to use AI to create a logo or profile image for social media will know how to recognize everyone else who has done the same thing. If everyone’s logo is that obviously done by AI then what message are you sending your customer’s about how much you value your brand?

Logo Designer

You Want to Own the Copyrights to Your Logo (AI Often Maintains the Rights to the Design)

This one is pretty self-explanatory, so I’ll just leave it at that.

Logo Designer

You Want Someone Who Can Help You Consider Your Brand Identity, Not Just Draw a Symbol

This comes back to the emotions that your design provokes. AI often doesn’t combine graphics with the right emotions it should convey to envelope the feeling of your brand. You need human thought, a process that unfolds the brand’s ideal identity and human judgement is the only way to discover and accurately display that. When you use AI, you are in charge of asking it to provide the right answers. AI isn’t going to be asking all of the right questions that a designer would, or the follow up questions to get to the heart and core of your business.

Also, you want a contiguous brand meaning; using your logo to work with your messaging and marketing campaigns to effectively sell your product or service, and more importantly tell your brand story.

Create a story with your logo development while telling your story through your logo.

Logo Designer

Logo Design is Not the Ideal Type of Thinking AI was Created for, So It Will Most Likely Fall Short

AI is an amazing tool for creating for getting automated tasks and executing portions of complex projects, but it’s not the best when it comes to creativity and artistry that will impress and evoke the needed emotions to draw in the right customers to a business…not yet anyway.

A professional graphic designer will bring creativity and expertise that AI tools can’t.

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You Value Your Business

If you want to get a logo for free or say less than $100, then you’re valuing your business at very low amount as well. And if you want your business to have the value you believe it should, you would show it through the investment into it’s brand identity. If you were given Apple  and it required a new logo you wouldn’t spend just a few dollars for it, you would make sure it was the best logo possible. And even if you chose to use AI to provide a logo design, you would ask a graphic designer to tell you whether it was a good logo or how it could be improved.

Conclusion

I think AI is a great tool that a designer could utilize to help develop a quality logo design, but for the average person who doesn’t have an education in understanding the impact of design on a business AI may do more harm than good. Many people have claimed that they used a cheap logo or a logo that was just cheap and their business was successful, but what they don’t know is how many sales and customers they missed out on because of their logo that failed to attract the buyers they could’ve had. Find a designer, trust your design, ask a lot of questions.

Feel free to contact Parkhurst Creative today…